From I-64:

Take Exit 120 (5th Street Extended/Ridge Street), following signs to Downtown/Historic District. 5th Street becomes Ridge Street. Proceed straight through the light at the major intersection with Main Street after which you will move into the right lane. You will pass the Omni Hotel parking lot where you will bear right onto East Market Street. Continue with Step B below.

From 29 North:

Take the 250 Bypass East. Turn right onto McIntire Road. Turn left at the light (major intersection - McIntire Road and Market Street) onto East Market Street. Continue with Step B below.